DefenseInnovationUnit Brand Kit And Logos

DefenseInnovationUnit Brand Kit And Logos

We are the only DoD organization focused on accelerating the adoption of commercial technology at speed and scale.
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Banner Image

Image Format: JPEG
Image Dimensions (Width x Height): 1500 x 500
File Size: 75.50 KB
Hex Color Palette: #5B788B#83B5E1#799CB7
RGB Color Palette: (91, 120, 139)(131, 181, 225)(121, 156, 183)
This is a large banner creative that convey the brand image with more visual impact and has a much larger width than height.

Open Graph Image (OG Image) Thumbnail

Image Format: PNG
Image Dimensions (Width x Height): 1200 x 630
File Size: 17.73 KB
Hex Color Palette: #CCE0F4#2484C4#7CB4DC
RGB Color Palette: (204, 224, 244)(36, 132, 196)(124, 180, 220)
This is a thumbnail that is often used when sharing the brand on social media like Facebook, Linkedin, Pinterest and Twitter. The image is usually a rectangle picture with a larger width.

Brand Logo

Image Format: PNG
Image Dimensions (Width x Height): 600 x 112
File Size: 6.35 KB
Hex Color Palette: #1D4D85#2483C4#246CA4
RGB Color Palette: (29, 77, 133)(36, 131, 196)(36, 108, 164)
This is the main logo of the brand that is the most recognizable when used for optimizing brand presence and reach.

Brand Symbol

Image Format: ICO
Image Dimensions (Width x Height): 16 x 16
File Size: 1.12 KB
This is the pictorial representation of the brand most often used in favicons and apps. The image is usually minimalist with no text.

Color Palette

#5B788B
#83B5E1
#799CB7
#CCE0F4
#2484C4
Hex Color Palette: #5B788B#83B5E1#799CB7#CCE0F4#2484C4
RGB Color Palette: (91, 120, 139)(131, 181, 225)(121, 156, 183)(204, 224, 244)(36, 132, 196)
These are the main colors used to define the brand and help create a strong visual association with the brand image.