Effectiveness Equation Brand Kit And Logos

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Open Graph Image (OG Image) Thumbnail

Image Format: PNG

Image Dimensions (Width x Height): 16 x 16

File Size: 315 bytes

Hex Color Palette: #3C84C4#2C6CA4#2C6C9C

RGB Color Palette: (60, 132, 196)(44, 108, 164)(44, 108, 156)

This is a thumbnail that is often used when sharing the brand on social media like Facebook, Linkedin, Pinterest and Twitter. The image is usually a rectangle picture with a larger width.

Brand Logo

Image Format: PNG

Image Dimensions (Width x Height): 18 x 12

File Size: 268 bytes

Hex Color Palette: #E0E0E0#040473#EE0404

RGB Color Palette: (224, 224, 224)(4, 4, 115)(238, 4, 4)

This is the main logo of the brand that is the most recognizable when used for optimizing brand presence and reach.

Brand Symbol

Image Format: PNG

Image Dimensions (Width x Height): 16 x 16

File Size: 315 bytes

Hex Color Palette: #3C84C4#2C6CA4#2C6C9C

RGB Color Palette: (60, 132, 196)(44, 108, 164)(44, 108, 156)

This is the pictorial representation of the brand most often used in favicons and apps. The image is usually minimalist with no text.

Color Palette

#3C84C4

#2C6CA4

#2C6C9C

#E0E0E0

#040473

Hex Color Palette: #3C84C4#2C6CA4#2C6C9C#E0E0E0#040473

RGB Color Palette: (60, 132, 196)(44, 108, 164)(44, 108, 156)(224, 224, 224)(4, 4, 115)

These are the main colors used to define the brand and help create a strong visual association with the brand image.